Insights

Weekly marketing intel on consumer tech and innovation.

We break down campaigns, tactics, and cultural trends shaping how brands connect today.

State Farm’s Multiverse of Advertising: What Their SZA & Kai Cenat Campaign Signals About the Future of Brand Strategy by HYBRID RITUALS

We mapped out everything, so you don't have to.

Humor Meets Legacy: Apple’s Bold Play for Trust by HYBRID RITUALS

The "wackier, the better.

Controlled Reinvention: SanDisk’s Rebrand & the Power of Merch as a Growth Engine by HYBRID RITUALS

Be fluid with your brand; don't be like Kodak.

The Gossip Economy by HYBRID RITUALS

Remember Reesa Teesa? Here’s how gossip works as a storytelling strategy.

Long Live Mascots, Saying Goodbye to Duo the Owl. by HYBRID RITUALS

Multi-Modal Mascot: Take control of the narrative. Build your own trend.

Is AI finally getting personal? by HYBRID RITUALS

From new branding to offline events, a quick look at how brands are trying to be relatable & personal.

Your Next Killer Move Isn’t a New Feature — It’s Merch. by HYBRID RITUALS

Still innovate your product, but merch is important - here's why.

Do the Opposite: How Brands Are Winning Amid Social Media Chaos by HYBRID RITUALS

The more "cursed" your campaigns are the better.

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